City Launches - Market Selection Playbook: Pick the Best City to Launch Next

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Learn the play-by-play system to select the best-fit market to launch next at your startup.

So you’ve decided it’s time to expand your startup and select your second market to launch.

Things are going well in your first market.

You have customers, revenue and a great team.

But just because it’s all working in your first market, doesn’t mean it will work in your second.

I helped launch 15 new markets for 2 unicorns. Selecting the right city can make or break your launch. This playbook will show you how.

Who this playbook is for:

• Startup founders and operators
• People leaders scaling startup teams
• Employees at growing startups

You'll learn:

✔️ How to create a launch criteria matrix to rank each market.

✔️ How to stack-rank your target cities and prioritize the order for future launches.

✔️ How to avoid opening the wrong market and having to shut it down.

✔️ The 10 dimensions that have the biggest impact on successfully selecting your next market to launch.

✔️ To re-program how you think about picking a market to complement your first.

✔️ The biggest problem with picking your next market and how to get past it (spoiler: it's how you quantify each dimension and score your markets).

✔️ How to stack your launches to "engineer" the growth and traction investors want to see. “Up and to the right” 📈

🎁 BONUS: Get my Market Launch Planning Workbook

What founders I’ve worked with say:

“Jake sees how to make a process better, playbooks every step of the way in crisp-clear steps, and scales it out to the operation at large.” - Blaine Light, Co-Founder & COO at Qwick, Former Ops at Uber

"Working with Jake was brilliant. He helped me settle and gain confidence in my new role as COO from a technical background, as well as giving me helpful strategic advice on day-to-day operations." - Elias Benussi, Co-Founder & COO at Kouo (Techstars ‘22)

"Jake is by far one of the best advisors and mentors that I have worked with. His expertise in growing startups and tackling all of the intricate problems is invaluable.” - Tyler Morgan, Co-Founder & CEO of Upkid (Techstars ‘21)

"Jake’s marketplace expertise and practical advice have been important for an early stage company like ours to design and learn from experiments, find our product-market fit, and strategize marketing and growth. I appreciate a lot that I always take away clear action plans from our conversations." - Jen Liang, Co-Founder at Haulsale (Techstars ‘22)

You'll get access to:

• Full Playbook in PDF format
• Market Launch Planning Workbook in Google Sheets format