Supply Growth - Trojan Horse Plays Playbook: Use Affiliates Already Selling to Your Target Users to Accelerate Supply Growth

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Learn the play-by-play system to scale supply growth with a “Trojan Horse Plays” AKA affiliate partnership with groups already selling to your demand or supply.

The goal here is to identify the players that are already connected or selling to your target.

In other words, who can “sneak you inside”? You want to turn them into your own affiliates who will sell for you.

For example, WeWork uses Real Estate Brokers to pitch their offices to companies already looking for space.

Who this playbook is for:

• Startup founders and operators
• People leaders scaling startup teams
• Employees at growing startups

You'll learn:

✔️ How to find the right people already selling to your target.

✔️ How to leverage someone else’s trust and network to skip the cold sell, and go right to the “upsell.”

✔️ How to avoid the unnecessary burn from scaling an internal sales team too early.

✔️ The 6 Trojan Horse Plays and the step-by-step guides to run each play at your marketplace startup

✔️ The 2 specific plays we used at Uber to scale the rider-side of our marketplace

✔️ To streamline and scale your affiliate partnerships into supply growth channels

✔️ How to get more of your target supply from channels you don't have access to yet.

✔️ The 7 Pro Tips to get the most out of each Trojan Horse Play

✔️ How to acquire more supply without increasing CAC

🎁 BONUS: Get my Supply Growth Plays Workbook

What founders I’ve worked with say:

“Jake sees how to make a process better, playbooks every step of the way in crisp-clear steps, and scales it out to the operation at large.” - Blaine Light, Co-Founder & COO at Qwick, Former Ops at Uber

"Working with Jake was brilliant. He helped me settle and gain confidence in my new role as COO from a technical background, as well as giving me helpful strategic advice on day-to-day operations." - Elias Benussi, Co-Founder & COO at Kouo (Techstars ‘22)

"Jake is by far one of the best advisors and mentors that I have worked with. His expertise in growing startups and tackling all of the intricate problems is invaluable.” - Tyler Morgan, Co-Founder & CEO of Upkid (Techstars ‘21)

"Jake’s marketplace expertise and practical advice have been important for an early stage company like ours to design and learn from experiments, find our product-market fit, and strategize marketing and growth. I appreciate a lot that I always take away clear action plans from our conversations." - Jen Liang, Co-Founder at Haulsale (Techstars ‘22)

You'll get access to:

• Full Playbook in PDF format
• Supply Growth Plays Workbook in PowerPoint format