Running Culture Interviews Playbook: Identify Culture Issues and Improve the Employee Experience

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Learn the play-by-play system to identify culture issues at your company and design a plan to address them.

I bet if you asked 5 employees at your startup “what’s the culture like here” you’d get 5 different answers. But have you ever asked?

I have, and it can be eye opening 😳

I call these conversations “Culture Interviews” and you should run them at your startup.

In the early days of your startup, your people are your culture.

You’re all building the culture together, so make sure you’re on the same page.

So when I’m learning a new company’s culture, or improving the culture at my own company, I love running Culture Interviews with employees.

Note: A culture interview is one you conduct with your existing employees — this is NOT a hiring interview.

Who this playbook is for:

• Startup founders and operators
• People leaders scaling startup teams
• Employees at growing startups

You'll learn:

✔️ How to improve your employer brand and attract more applicants by learning about the employee experience from your employees' POV

✔️ How to show your team you care and are willing to work on your startup's culture

✔️ How to avoid the "Talent Death Spiral" by being proactive with your culture

✔️ The 6 steps to running effective culture interviews with your team

✔️ To re-program how you think about your employer brand

✔️ 12 culture interview questions I've used with my own teams

✔️ How I used culture interviews in a turn-around situation

✔️ 6 pro tips to get the most out of running culture interviews at your startup

✔️ How to start fixing your culture without increasing your budget or burn

🎁 BONUS: Get my Culture Interview Question Guide

What founders I’ve worked with say:

“Jake sees how to make a process better, playbooks every step of the way in crisp-clear steps, and scales it out to the operation at large.” - Blaine Light, Co-Founder & COO at Qwick, Former Ops at Uber

"Working with Jake was brilliant. He helped me settle and gain confidence in my new role as COO from a technical background, as well as giving me helpful strategic advice on day-to-day operations." - Elias Benussi, Co-Founder & COO at Kouo (Techstars ‘22)

"Jake is by far one of the best advisors and mentors that I have worked with. His expertise in growing startups and tackling all of the intricate problems is invaluable.” - Tyler Morgan, Co-Founder & CEO of Upkid (Techstars ‘21)

"Jake’s marketplace expertise and practical advice have been important for an early stage company like ours to design and learn from experiments, find our product-market fit, and strategize marketing and growth. I appreciate a lot that I always take away clear action plans from our conversations." - Jen Liang, Co-Founder at Haulsale (Techstars ‘22)

You'll get access to:

• Full Playbook in PDF format
• Culture Interview Question Guide in Word format