Employee Experience Blog Post Machine Playbook: Convince More Candidates to Apply

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Learn the play-by-play system to kickstart your employer brand and bring in more applicants.

When I was working with the logistics and delivery startup Veho in early 2021, I created an Employee Experience Blog Post Machine:

→ We interviewed a dozen employees

→ Turned those interviews into blog content

→ Shared that content on LinkedIn

→ And posted it on the website

Then we watched Veho's inbound candidate funnel increase by 500% in 6 months.

Who this playbook is for:

• Startup founders and operators
• People leaders scaling startup teams
• Employees at growing startups

You'll learn:

✔️ How to get more candidates to apply at your startup

✔️ How to set up your own Employee Experience Blog Post Machine

✔️ The 8 critical steps to creating the content we used to 6X Veho's candidate funnel

✔️ To streamline/scale/automate the blog-writing process to give your team time back

✔️ How to interview your employees for the best results

✔️ The 9 questions I use in every employee interview

✔️ The biggest problem with your employer brand and how to get past it (spoiler: you're not using your employees' voices)

🎁 BONUS: Get my Employee Interview Blog Post Template in Word format

What founders I’ve worked with say:

“Jake sees how to make a process better, playbooks every step of the way in crisp-clear steps, and scales it out to the operation at large.” - Blaine Light, Co-Founder & COO at Qwick, Former Ops at Uber

"Working with Jake was brilliant. He helped me settle and gain confidence in my new role as COO from a technical background, as well as giving me helpful strategic advice on day-to-day operations." - Elias Benussi, Co-Founder & COO at Kouo (Techstars ‘22)

"Jake is by far one of the best advisors and mentors that I have worked with. His expertise in growing startups and tackling all of the intricate problems is invaluable.” - Tyler Morgan, Co-Founder & CEO of Upkid (Techstars ‘21)

"Jake’s marketplace expertise and practical advice have been important for an early stage company like ours to design and learn from experiments, find our product-market fit, and strategize marketing and growth. I appreciate a lot that I always take away clear action plans from our conversations." - Jen Liang, Co-Founder at Haulsale (Techstars ‘22)

You'll get access to:

• Full Playbook in PDF format
• Employee Interview Blog Post Template in Word format