Removing Gender Bias from Job Ads Playbook: Remove Bias and Attract More Diverse Candidates

This playbook is FREE (for now!). How do you get it for free? Just put a 0 into the "Name a fair price" field and hit "I want this."

Learn the play-by-play system to attract more (women) candidates instead of pushing them away.

Studies have shown there are certain words in job ads that will turn women away.

They are literally less likely to apply.

You might have gender bias in your job ads and you don’t even realize it.

Who this playbook is for:

• Startup founders and operators
• People leaders scaling startup teams
• Employees at growing startups

You'll learn:

✔️ How to audit a job description in less than ⏱ 30 seconds (I’ve timed myself).

✔️ The free tool you can use to conduct all of your audits.

✔️ How to check job adverts for any masculine- and feminine-coded words.

✔️ 9 of the top masculine words used in job descriptions and 63 alternatives you can use to replace them.

✔️ The 4 critical parts to run your own gender-bias analysis on job descriptions.

✔️ How to get more women to apply to your job posts!

🎁 BONUS: Get my Gender Bias Analysis Template to use with each Job Description Audit

What founders I’ve worked with say:

“Jake sees how to make a process better, playbooks every step of the way in crisp-clear steps, and scales it out to the operation at large.” - Blaine Light, Co-Founder & COO at Qwick, Former Ops at Uber

"Working with Jake was brilliant. He helped me settle and gain confidence in my new role as COO from a technical background, as well as giving me helpful strategic advice on day-to-day operations." - Elias Benussi, Co-Founder & COO at Kouo (Techstars ‘22)

"Jake is by far one of the best advisors and mentors that I have worked with. His expertise in growing startups and tackling all of the intricate problems is invaluable.” - Tyler Morgan, Co-Founder & CEO of Upkid (Techstars ‘21)

"Jake’s marketplace expertise and practical advice have been important for an early stage company like ours to design and learn from experiments, find our product-market fit, and strategize marketing and growth. I appreciate a lot that I always take away clear action plans from our conversations." - Jen Liang, Co-Founder at Haulsale (Techstars ‘22)

You'll get access to:

• Full Playbook in PDF format
• The Gender Bias Analysis Template in Word format