Supply Growth - Network Plays Playbook: Use Existing Networks to Jumpstart Supply Growth & Solve the "Cold Start" Problem
This playbook is FREE (for now!). How do you get it for free? Just put a 0 into the "Name a fair price" field and hit "I want this."
Learn the play-by-play system to use existing networks to jumpstart supply growth and solve the “cold start” problem
I call these Network Plays (Where can we currently find our target supply?)
The concept here is that you grow on top of a pre-existing network.
For example, early on:
→ Airbnb grew on top of Craigslist.
→ PayPal grew on top of eBay.
Find the places people currently hang out or find what you are offering.
Then determine if you can “cherry-pick” from that network.
If you do this right, you can convince their existing demand/supply to switch.
Who this playbook is for:
- Startup founders and operators
- People leaders scaling startup teams
- Employees at growing startups
✔️ How to build your supply when there is no demand (and vice versa)
✔️ How to solve the marketplace "chicken or the egg" dilemma
✔️ The 6 Networking Plays and the step-by-step guides to run each play at your marketplace startup
✔️ The exact play I ran at my crowdfunding marketplace startup to acquire our first users
✔️ The fan favorite: 🍩 Operation Donut Hole Play
✔️ To streamline and scale your supply growth channels early on
✔️ How to get more of your target supply from channels you haven't explored yet
✔️ The 4 Pro Tips to get the most out of each Network Play
✔️ How to acquire more supply without increasing CAC
🎁 BONUS: Get my Supply Growth Plays Workbook
What founders I’ve worked with say:
“Jake sees how to make a process better, playbooks every step of the way in crisp-clear steps, and scales it out to the operation at large.” - Blaine Light, Co-Founder & COO at Qwick, Former Ops at Uber
"Working with Jake was brilliant. He helped me settle and gain confidence in my new role as COO from a technical background, as well as giving me helpful strategic advice on day-to-day operations." - Elias Benussi, Co-Founder & COO at Kouo (Techstars ‘22)
"Jake is by far one of the best advisors and mentors that I have worked with. His expertise in growing startups and tackling all of the intricate problems is invaluable.” - Tyler Morgan, Co-Founder & CEO of Upkid (Techstars ‘21)
"Jake’s marketplace expertise and practical advice have been important for an early stage company like ours to design and learn from experiments, find our product-market fit, and strategize marketing and growth. I appreciate a lot that I always take away clear action plans from our conversations." - Jen Liang, Co-Founder at Haulsale (Techstars ‘22)
You'll get access to:
- Full Playbook in PDF format
- Supply Growth Plays Workbook in PowerPoint format
You'll get instant access to: